Health technology
AI Wellness
A multi-product health-tech platform unifying clinical content, AI-driven recommendations, and a connected ecommerce store under one brand. Built to scale across markets.
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The brief
Unify several health-tech product lines, clinical content, and a connected store under one brand and one navigable information architecture.
The problem
Multi-product platforms tend to grow as disconnected microsites, each with its own navigation and visual language, which leaves visitors unable to move between products and forces every new launch to be designed from scratch.
What was built
- Information architecture across multiple product lines
- Custom UI components and design system
- Integrations with the AI Wellness Store and AI tools
- SEO-friendly pages with Core Web Vitals optimisation at build time
Technologies used
- WordPress
- Custom design system
- Component library
- API integration
Technical challenges
Information architecture across multiple product lines
Navigation was designed around what a visitor is trying to accomplish rather than around the internal product split, so someone arriving for clinical content can cross into the store or the AI tools without hitting a dead end or a different-looking site.
A component system that survives new product launches
A reusable UI component set and design system were built so a new product line is assembled from existing parts. This keeps the brand consistent as the platform expands and removes the design-from-scratch cost per launch.
Connecting the platform to the separate store
The main platform and the AI Wellness Store run as distinct properties but had to feel like one brand. Shared design tokens and cross-property navigation were used to make the transition between them continuous for the visitor.
Outcome
A single design system and information architecture now spans the platform's product lines and connects through to the ecommerce store, with new sections assembled from existing components.
Delivered solo by Akif Wani, working directly with the client. Performance and commercial metrics for this project sit with the client and are not published here.
Services used on this project
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