Recruiting & staffing / B2B
Corner Office Consultants
A conversion-led site for a Workday-only recruiting firm, turning a specialist offer into a clear story of hiring risks, compensation data and proof.
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The brief
Build a WordPress site for a recruiting firm that works only in the Workday ecosystem, presenting a specialist offer clearly to employers hiring Workday talent and to the professionals themselves.
The problem
Recruiting websites tend to sound alike, and a specialist firm loses its advantage if it reads as a general staffing agency. The site had to explain why Workday hiring carries specific risk, separate several services and two audiences, and give a hiring manager a reason to start a conversation.
What was built
- WordPress build for a specialist B2B recruiting firm
- Page structure led by the risks buyers want to avoid
- Compensation data presented as a reason to get in touch
- Clear calls to action through every section
Technologies used
- WordPress
Technical challenges
Leading with the buyer's risk instead of the firm's history
The homepage opens on the risk of a poor Workday hire, sets out where that risk shows up, and then presents what the firm built to reduce it. The services follow from the problem, rather than opening the page as a list of what the firm sells.
Using compensation data as a conversion route
Compensation has its own navigation entry and homepage section, positioned as useful information for an employer setting a salary. A visitor who is not ready to discuss a hire has a practical reason to engage with the firm.
Separating services and audiences in the navigation
Direct hire, contract talent, job posting and the replacement guarantee sit under an employer menu, with separate areas for Workday professionals and for insights, including the firm's podcast. A single primary call to action carries through the site.
Outcome
A live WordPress site that presents a Workday-only recruiting offer through hiring risks, service lines, compensation data and a consistent route to contact the firm.
Delivered solo by Akif Wani, working directly with the client. Performance and commercial metrics for this project sit with the client and are not published here.
Services used on this project
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