HR technology / SaaS
Buildfit AI
Marketing and product website for an intelligent hiring platform that matches candidates to roles using AI. Built to convert HR leaders into pilot users.
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The brief
Build a SaaS marketing site that converts HR leaders into pilot users for an AI candidate-matching platform.
The problem
AI hiring tools face immediate scepticism from HR buyers, who are accountable for fairness and cannot adopt a system they do not understand. A feature list is not enough — the site had to explain the matching mechanism well enough to justify a pilot.
What was built
- SaaS marketing site with feature, pricing, and demo flows
- Lead capture connected to a sales pipeline
- Reusable section components and design system
- Crisp UI/UX tuned for B2B SaaS conversions
Technologies used
- Component-based design system
- Reusable sections
- Lead pipeline integration
Technical challenges
Explaining AI matching to a sceptical buyer
The product narrative leads with how matching works and where a human stays in the loop, which is the objection HR buyers raise first. Addressing it in the page structure rather than in a buried FAQ is what makes a demo request plausible.
A section system for rapid positioning changes
Early-stage SaaS positioning changes frequently. Reusable section components let the team restructure the page as messaging evolves without commissioning a redesign each time.
Outcome
A SaaS marketing site structured around the buyer's core objection, built from reusable sections so positioning can be revised as the product matures.
Delivered solo by Akif Wani, working directly with the client. Performance and commercial metrics for this project sit with the client and are not published here.
Services used on this project
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